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Marketing Strategy Sr Analyst - Flexible, ATLANTA, Georgia

Created01/11/2022
Reference19854011
CategoryMarket Research Analysts and Marketing Specialists
Job typeFull Time
CountryUnited States
StateGeorgia
CityATLANTA
ZipNot specified
SalaryCompetitive
Job Summary

The Marketing Strategy Senior Analyst gathers data and performs analyses to develop/evaluate UPS's marketing strategy. The incumbent consults with internal subject matter experts to assist in identifying the best approach to gather information and solve business issues. This position follows relevant trends, works with marketing research, and conducts customer visits to understand customer needs. This role uses in-house reporting tools and secondary data sources to gather data for analyses and decision-making. The Marketing Strategy Senior Analyst summarizes and communicates results of analyses to key stakeholders throughout the organization.

Responsibilities
  • Develops subject matter expertise on internal and external sources of information for analyses to provide information for decision making
  • Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and UPS
  • Creates and updates business cases by creating sophisticated financial models based on market 3rd party and UPS data sources (e.g. BIA, Data Warehouse, etc.)
  • Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance
  • Presents findings cross functionally to key stakeholders and identifies opportunities to bridge relevant initiatives

Preferences
  • Experience conducting analysis
  • Proficient with Microsoft Office Word, PowerPoint, and Excel)
  • Master's Degree (or internationally comparable degree) in Marketing

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law
EmployerUPS